John Middlewick is a triathlete turned business man who started Carbon Endurance, a sports consulting distribution house that brings brands like Precision Fuel & Hydration and Pillar Performance into South Africa to support and fuel our incredible athlete base. He has years of endurance training and racing under his belt, this couple with a keen interest in the science of performance has developed Carbon Endurance into what it is today.

Stoked to welcome John to the podcast & for the great partnership between Carbon Endurance and Trail Culture.

// TOPICS COVERED

(0:00 ) Welcome!

(02:36 ) Enjoying sport and his entry to triathlon

(07:09 ) Stumbling into the trail community

(09:33 ) The start of his business venture

(16:00 ) Snickers bars as race nutrition

(24:22 ) Nutrition troubleshooting and finding precision fuel & hydration

(27:15 ) Why should we do sweat tests as runners?

(32:48 ) Salt, our sweat content and what we’re losing

(45:10 ) How to choose brand partners?

(48:50 ) When and why to use electrolytes

(1:04:10 ) Reading & inspiration

// RESOURCES MENTIONED

- Carbon Endurance / Precision Hydration: https://www.carbonendurance.co/precision-hydration-2

- Precision Hydration Instagram: @precisionfandh

Keep up to date with all things Trail Culture: https://www.trailculture.co.za/ Check us out on Instagram: https://www.instagram.com/trailcultureza/

// SHARE AND RATE THE PODCAST!

iTunes: https://podcasts.apple.com/gb/podcast/trail-culture/id1709631577

Spotify: https://open.spotify.com/show/4eLM3gAMxZBOjUHAaGcBeu